what is social media?
The term “social media” refers to the process by which people engage in interactive communities and networks by creating, sharing, and/or exchanging information and ideas. Mainly, Facebook, Twitter, Instagram, LinkedIn, and YouTube pages are managed by the Offices of Communications and Marketing. here the 5 Reasons why social media important for business.
Why social media is important for your Business?
A social media is rapidly becoming a huge part of our everyday lives. With so many people logging in each day
you’d be foolish not to tap into that potential. Over 53% of the entire population is on social media meaning there
are 4.20 billion social media users in the world. That’s a lot of untapped potentials.
There are people on social media every day looking for answers and you can be the solution. The trick is finding
them and connecting with them. Creating inviting and engaging social media accounts you can make potential
customers come to you saving you time and energy hunting for leads.
Here are 5 reasons importance of social media in business or the benefits of social media:
1. Engage With Your Audience
An excellent way for you to engage with your audience on a more personal level through social media. You can ask your audience questions to gain insights into their pain points so you can provide tailored solutions for them.
Here are some simple ways you can engage with your audience:
• Ask questions
• Develop interesting polls
• Use visuals such as funny memes
• Encourage sharing
• Make videos of helpful tutorials
2. Cost-Effective marketing through Social media
Social networking is a cost-effective form of marketing. The initial setups on the platforms are free and don’t take long to set up.
You may wish to pay to boost your content later on. If you do decide to use paid advertising on social media start
small, monitor results, and adjust your strategy if needed. Use the A-B testing method to see what works and what
3. Social media help to increase Traffic
The aim of the game is to get traffic from multiple sources to your website. By including your links on your social
accounts you will get more traffic to your website without relying on SEO alone.
Pro Tip: Make sure to include the links to your website and other social media accounts on every platform. Then
encourage your audience to follow you on all of your accounts. The more you can keep your audience connected to
your brand the better.
4. Social media For good SEO Rankings
The more of a presence you have online the better it is for your business or brand. Social media presence is
becoming an integral part of calculating SEO rankings. Gone are the days when you only needed to focus on
optimizing your website to increase your ranking.
Nowadays it’s all about the bigger picture and your influence as a whole. Get on with social media for business and get your business noticed.
5. Unlimited Copy-stalking Potential
In case you’re not familiar with the term copy stalking is when you regularly read comments and threads that
people are leaving online. Reading and recording your findings you will find that your potential or existing
customers will reveal their pain points without being prompted.
After that, you can offer them the answers. This can be done in two different ways. Either by creating new content that answers their problems and also pointing them in the direction of a product. The service that you already offer can help them.
Copy-stalking is especially successful when you create a Facebook community alongside your profile.